By Leopold was born in the heart of the Swiss watchmaking city, La Chaux-de-Fonds, 1000 metres above sea level, between two cafes.
By Leopold is a brand that draws its inspiration from its creators origins and this unique city.
It offers carefully manufactured urban products made from the highest quality materials. They include historical, architectural and cultural details which are an inherent part of this rural town. Free from superfluous, they are flirting with timelessness.
Its design is guided by By Leopold’s values thriving for the highest quality.
50% urban 50% rural
La Chaux-de-Fonds, in a few words is
A main street named ‘Le Pod;
A watchmaking holiday destination;
Personalities such as Le Corbusier, Chevrolet, Numa Droz, Leopold Robert, Blaise Cendrar;
Coffee named «La Semeuse»;
White cows with black or beige spots;
A checkered city plan;
An inscription at UNESCO;
An Art School that invented Art Sapin;
Old farm buildings dating from the 17th century;
The largest Swiss street festival known as «La plage des 6 pompes»;
Crazy expressions such as «When the rope breaks, goodbye the pig»
An Italian style theatre;
Alternative and popular pubs;
The Hockey Club playing Swiss League;
A zoo called «Wood of the small castle» with its goats that can be pet in spring time;
La Chaux-de-Fonds is 50% rural, 50% urban.